Resume
Sara Ach
Play-by-Play Commentator | Sports Anchor & Journalist | Soccer Analyst
EXPERIENCE
Play-by-Play Commentator [April 2023-present]
Stanford University, UC Berkeley, University of San Francisco, San Francisco Nighthawks, Pleasanton Rage, and Game in Frame
Live play-by-play and color commentary on ESPN+ and ACC Network, as well as for USL2, USL W-League, and WPSL teams across both the San Francisco Bay Area and Greater NYC Area
Experience as the sole commentator on soccer broadcasts for ‘Game In Frame’ throughout 2023
Selected by both Stanford and Cal as the lead play-by-play commentator on ESPN+ Ad Serve Broadcasts (TV Truck Shows) for women’s and men’s soccer, women’s lacrosse, and women’s volleyball
Experience covering eight sports as a play-by-play commentator including: Women’s & Men’s Soccer, Women’s & Men’s Volleyball, Basketball, Women's Water Polo, Women's Lacrosse, Baseball, Softball, and Field Hockey.
Commissioned by the Sky Sports Official World Cup Podcast "The Offside Rule" to be the US Women’s National Team correspondent for the 2023 Women’s World Cup
Executive Producer and Co-Host [September 2020-present]
The Women’s Soccer Show [Spotify & LinkTree]
Produce and host a weekly podcast that covers the global game at both the international and club levels – the only women’s soccer podcast that covers both the US NWSL and England’s Barclay’s WSL leagues in depth
Achieved Spotify Top 10 Women’s World Cup Podcasts during the 2023 Women’s World Cup
Have grown the listenership by 200% since inception
Responsible for all strategic planning and execution including weekly episodes and tournament-specific coverage
Plan and produce all podcast episodes, supplementary Patreon content, and all interviews
Manage a team of 5 part-time correspondents, social media managers, and editors
Source partnerships, sponsorships, and funding by researching and building relationships, showcasing the show's tone and devoted listenership, and demonstrating its positive impact on the bottom line
Contributing Writer, women’s soccer coverage [April 2023-present]
SB Nation, All For XI, and The Local W
Cover women’s soccer in the United States with articles that range from player interviews, to opinion pieces, to break-downs and analysis of teams and games [Link 1 | Link 2 | Link 3 ]
Approached by SB Nation's Managing Editor to develop a comprehensive strategic plan for AllForXI, SB Nation's women’s soccer-specific site. Tapped to cover women’s soccer for the larger site and audience [Link 1 | Link 2]
The Harnisch Foundation, NYC [August 2019-June 2023]
Program Manager, Funny Girls Improv SEL Curriculum
The Harnisch Foundation is a private foundation that funds programs aimed at underserved and marginalized groups. The program I managed tackled the confidence gap in girls grades 3-8 in all 5 boroughs of NYC public schools by delivering an SEL (social-emotional learning) curriculum anchored in improvisation.
Doubled the number of yearly partnerships with NYC public schools and after-school programs
Established and developed new partnerships while maintaining strong relationships with existing partners
Collaborated with and oversaw the Communications Strategist to develop and execute media strategies across multiple platforms
Drafted and executed partnership Memos of Understanding and oversaw the execution of the outlined terms
Created and executed a scaling strategy to expand the program both online and beyond NYC to Florida
Led trainings for 10-20 instructors in our partner schools and organizations on the program and its implementation
Head Coach, NY Red Bulls Academy [December 2019-April 2021]
New York Red Bulls, NYC
Developed season-long education plans for players that built their level of understanding of the game on both an individual and team level on a weekly basis
Completed US Soccer 11v11 Coaching Course en route to D License and attended weekly Coach Education meetings at the NY Red Bulls Academy
SocialCode [now Code3], Los Angeles and New York City [July 2017-August 2019]
Account Manager
Social Code is a marketing firm that creates and delivers paid social media for large clients across the U.S. My clients were Capital One including their March Madness campaigns, Nestle, Wells Fargo, and Estee Lauder
Oversaw clients’ social media planning, execution, and growth, while meeting all campaign deadlines
Managed 1-3 Associate Account Managers who helped to plan and execute campaigns, optimize media mix, report actionable learnings, and exceed client expectations through qualitative and quantitative data
Grew e-commerce revenue for Estee Lauder brands by 222% YoY
Developed the 2019 March Madness paid media plan for Capital One and executed the campaigns in real time
Los Angeles Sparks, WNBA [February 2016-July 2017]
Account Executive and Community Relations, December 2016-July 2017
Produced the highest revenue of all WNBA Account Executives in their first year
Developed new business and built lasting relationships through targeted outreach to youth sports teams, women’s organizations, and schools
Produced and organized group events to drive brand awareness while tracking all data and contacts
Collaborated to organize community engagement events for the Sparks’ players and front office
Inside Sales, July-December 2016
Generated new business by conducting research and building personal relationships with clients both on the phone and when representing the organization at community events and game days
Collaborated with Community Relations, Marketing, and Sales Departments to create successful fan events
Coaching Corps, Los Angeles [April-October 2016]
Partnerships Associate
Coaching Corps is a non-profit that places volunteer coaches into in-need communities and teams
Identified, researched, and recruited community members outside of college campuses willing to coach teams
Supported and guided coaches in a variety of ways through their coaching experience
Offered full-time Coach Development Manager position after internship based on my part-time contributions
EDUCATION
Pitzer College, Claremont, California: Bachelor of Arts, Human Biology, 2015
Member of Pomona-Pitzer NCAA Varsity Women’s Soccer Team
2013 Coaches’ Award for Character: NCAA Varsity Soccer, Pomona-Pitzer Athletics